{"id":683,"date":"2026-03-02T08:35:09","date_gmt":"2026-03-02T08:35:09","guid":{"rendered":"https:\/\/wp-hongtai-techzu-site-2026-10-05-06-14-09.local\/?page_id=683"},"modified":"2026-09-24T06:24:37","modified_gmt":"2026-09-24T06:24:37","slug":"about-us","status":"publish","type":"page","link":"https:\/\/hongtai.sg\/zh\/about-us\/","title":{"rendered":"\u5173\u4e8e\u6211\u4eec"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"683\" class=\"elementor elementor-683\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633ad8b e-flex e-con-boxed e-con e-parent\" data-id=\"633ad8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7a322b scroll-story elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"c7a322b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f82843 e-con-full sticky-image-container e-flex e-con e-child\" data-id=\"7f82843\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bd5f62 e-con-full image-switcher e-flex e-con e-child\" data-id=\"6bd5f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05f2652 e-con-full story-image image-1 e-flex e-con e-child\" data-id=\"05f2652\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c15755 elementor-widget elementor-widget-heading\" data-id=\"8c15755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jason Ng \u5434\u6587\u5f6a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1da0f42 e-con-full story-image image-2 e-flex e-con e-child\" data-id=\"1da0f42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc56257 elementor-widget elementor-widget-heading\" data-id=\"cc56257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ng Hong Tai \u5434\u5b8f\u6cf0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ffa18 e-con-full story-image image-3 e-flex e-con e-child\" data-id=\"d1ffa18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83e0029 elementor-widget elementor-widget-heading\" data-id=\"83e0029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hongtai Members \u5b8f\u6cf0\u6210\u5458<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9df76ef e-con-full e-flex e-con e-child\" data-id=\"9df76ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-382d027 e-con-full story-scroll e-flex e-con e-child\" data-id=\"382d027\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7fad6 story-section section-1 elementor-widget elementor-widget-text-editor\" data-id=\"3a7fad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founded in 1996, Hong Tai was established by brothers led by founder Mr. Jason Ng, inspired by the remarkable legacy of their late father, the renowned Traditional Chinese Medicine physician, Hong Tai. Named in his honour, the company was created to continue his lifelong commitment to improving health and enriching lives through the wisdom of Traditional Chinese Medicine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d4a46 story-section section-2 elementor-widget elementor-widget-text-editor\" data-id=\"30d4a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>During his years of practice, Physician Hong Tai earned a reputation as one of Singapore&#8217;s respected TCM physicians. Known for his dedication, experience, and compassionate care, he attracted patients from all walks of life, with many regularly queuing for consultations. His unwavering commitment to helping others laid the foundation for the values that continue to guide the business today.<\/p><p>Hong Tai began with its very first retail outlet in Bishan. From those humble beginnings, the company has grown steadily over the past three decades into a trusted local TCM retailer with five outlets across Singapore. While the business has expanded, its mission has remained unchanged: to provide quality Traditional Chinese Medicine products that customers can trust.<\/p><p>Today, the company continues to be family-owned and is actively led by founder Mr. Jason Ng, who remains dedicated to preserving his father&#8217;s legacy while evolving the business to meet the needs of modern consumers. Under his leadership, Hong Tai has combined traditional knowledge with contemporary wellness solutions, ensuring that the principles of Traditional Chinese Medicine remain relevant for future generations.<\/p><p>Quality has always been at the heart of everything we do. We place strong emphasis on sourcing premium herbs and carefully selected ingredients from trusted, long-term suppliers, ensuring that every product offered in our stores meets the high standards our customers have come to expect. This commitment to authenticity, consistency, and quality has earned the trust of generations of Singaporean families.<\/p><p>Alongside our extensive selection of traditional Chinese medicinal herbs, Hong Tai has also developed its own range of health products and supplements. These products are thoughtfully formulated to complement modern lifestyles while staying true to the principles of Traditional Chinese Medicine, allowing customers to support their health with confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0345427 story-section section-3 elementor-widget elementor-widget-text-editor\" data-id=\"0345427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For 30 years, generations of customers have relied on Hong Tai not only for quality products but also for honest advice, dependable service, and genuine care. Many customers who first visited our Bishan store continue to support us today, introducing their children and grandchildren to the brand they have trusted for decades.<\/p><p>As we look to the future, our vision remains rooted in the values established by Physician Hong Tai: integrity, authenticity, quality, and a sincere commitment to improving the well-being of the community. Guided by founder Mr. Jason Ng, we will continue to honour this legacy while bringing trusted Traditional Chinese Medicine and wellness solutions to generations to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd53ff0 e-flex e-con-boxed e-con e-parent\" data-id=\"fd53ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee37eba elementor-widget elementor-widget-html\" data-id=\"ee37eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", function () {\r\n\r\n    const imageSwitcher = document.querySelector(\".image-switcher\");\r\n    const scrollContainer = document.querySelector(\".story-scroll\");\r\n    const sections = document.querySelectorAll(\".story-section\");\r\n\r\n    if (!imageSwitcher || !scrollContainer || !sections.length) return;\r\n\r\n\r\n    function updateImage() {\r\n\r\n        const containerRect =\r\n            scrollContainer.getBoundingClientRect();\r\n\r\n        const containerCenter =\r\n            containerRect.top + containerRect.height \/ 2;\r\n\r\n\r\n        let activeSection = null;\r\n        let closestDistance = Infinity;\r\n\r\n\r\n        sections.forEach(function (section) {\r\n\r\n            const rect = section.getBoundingClientRect();\r\n\r\n            const sectionCenter =\r\n                rect.top + rect.height \/ 2;\r\n\r\n            const distance =\r\n                Math.abs(sectionCenter - containerCenter);\r\n\r\n\r\n            \/*\r\n             * Find the section closest\r\n             * to the center of the scroll container\r\n             *\/\r\n            if (distance < closestDistance) {\r\n\r\n                closestDistance = distance;\r\n                activeSection = section;\r\n\r\n            }\r\n\r\n        });\r\n\r\n\r\n        if (!activeSection) return;\r\n\r\n\r\n        const sectionNumber =\r\n            [...sections].indexOf(activeSection) + 1;\r\n\r\n\r\n        imageSwitcher.classList.remove(\r\n            \"show-1\",\r\n            \"show-2\",\r\n            \"show-3\",\r\n            \"show-4\",\r\n            \"show-5\",\r\n            \"show-6\"\r\n        );\r\n\r\n\r\n        imageSwitcher.classList.add(\r\n            \"show-\" + sectionNumber\r\n        );\r\n\r\n    }\r\n\r\n\r\n    \/*\r\n     * Listen to the Elementor\r\n     * scroll container\r\n     *\/\r\n    scrollContainer.addEventListener(\r\n        \"scroll\",\r\n        updateImage,\r\n        { passive: true }\r\n    );\r\n\r\n\r\n    \/*\r\n     * Initial state\r\n     *\/\r\n    updateImage();\r\n\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacb8ef elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"cacb8ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-770c1b0 e-con-full e-flex e-con e-child\" data-id=\"770c1b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b3081c e-con-full e-flex e-con e-child\" data-id=\"2b3081c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3720f65 elementor-widget elementor-widget-text-editor\" data-id=\"3720f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founded in 1996, Hong Tai was established by brothers led by founder Mr. Jason Ng, inspired by the remarkable legacy of their late father, the renowned Traditional Chinese Medicine physician, Hong Tai. Named in his honour, the company was created to continue his lifelong commitment to improving health and enriching lives through the wisdom of Traditional Chinese Medicine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd47c37 e-con-full e-flex e-con e-child\" data-id=\"cd47c37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9869a elementor-widget elementor-widget-heading\" data-id=\"fc9869a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jason Ng \u5434\u6587\u5f6a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c6f25 e-con-full e-flex e-con e-child\" data-id=\"23c6f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e528ed e-con-full e-flex e-con e-child\" data-id=\"6e528ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-039d918 elementor-widget elementor-widget-heading\" data-id=\"039d918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ng Hong Tai \u5434\u5b8f\u6cf0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0db16 e-con-full e-flex e-con e-child\" data-id=\"fd0db16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf4391 elementor-widget elementor-widget-text-editor\" data-id=\"9bf4391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>During his years of practice, Physician Hong Tai earned a reputation as one of Singapore&#8217;s respected TCM physicians. Known for his dedication, experience, and compassionate care, he attracted patients from all walks of life, with many regularly queuing for consultations. His unwavering commitment to helping others laid the foundation for the values that continue to guide the business today.<\/p><p>Hong Tai began with its very first retail outlet in Bishan. From those humble beginnings, the company has grown steadily over the past three decades into a trusted local TCM retailer with five outlets across Singapore. While the business has expanded, its mission has remained unchanged: to provide quality Traditional Chinese Medicine products that customers can trust.<\/p><p>Today, the company continues to be family-owned and is actively led by founder Mr. Jason Ng, who remains dedicated to preserving his father&#8217;s legacy while evolving the business to meet the needs of modern consumers. Under his leadership, Hong Tai has combined traditional knowledge with contemporary wellness solutions, ensuring that the principles of Traditional Chinese Medicine remain relevant for future generations.<\/p><p>Quality has always been at the heart of everything we do. We place strong emphasis on sourcing premium herbs and carefully selected ingredients from trusted, long-term suppliers, ensuring that every product offered in our stores meets the high standards our customers have come to expect. This commitment to authenticity, consistency, and quality has earned the trust of generations of Singaporean families.<\/p><p>Alongside our extensive selection of traditional Chinese medicinal herbs, Hong Tai has also developed its own range of health products and supplements. These products are thoughtfully formulated to complement modern lifestyles while staying true to the principles of Traditional Chinese Medicine, allowing customers to support their health with confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d75d2f e-con-full e-flex e-con e-child\" data-id=\"9d75d2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4c3d6f e-con-full e-flex e-con e-child\" data-id=\"e4c3d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c050c6d elementor-widget elementor-widget-text-editor\" data-id=\"c050c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For 30 years, generations of customers have relied on Hong Tai not only for quality products but also for honest advice, dependable service, and genuine care. Many customers who first visited our Bishan store continue to support us today, introducing their children and grandchildren to the brand they have trusted for decades.<\/p><p>As we look to the future, our vision remains rooted in the values established by Physician Hong Tai: integrity, authenticity, quality, and a sincere commitment to improving the well-being of the community. Guided by founder Mr. Jason Ng, we will continue to honour this legacy while bringing trusted Traditional Chinese Medicine and wellness solutions to generations to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62995bc e-con-full e-flex e-con e-child\" data-id=\"62995bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f0e19 elementor-widget elementor-widget-heading\" data-id=\"47f0e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hongtai Members \u5b8f\u6cf0\u6210\u5458<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jason Ng \u5434\u6587\u5f6a Ng Hong Tai \u5434\u5b8f\u6cf0 Hongtai Members \u5b8f\u6cf0\u6210\u5458 Founded in 1996, Hong Tai was established by brothers led by founder Mr. Jason Ng, inspired by the remarkable legacy of their late father, the renowned Traditional Chinese Medicine physician, Hong Tai. Named in his honour, the company was created to continue his lifelong commitment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-683","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us &#8211; Hong Tai Ginseng &amp; Birdnest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hongtai.sg\/zh\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us &#8211; Hong Tai Ginseng &amp; Birdnest\" \/>\n<meta property=\"og:description\" content=\"Jason Ng \u5434\u6587\u5f6a Ng Hong Tai \u5434\u5b8f\u6cf0 Hongtai Members \u5b8f\u6cf0\u6210\u5458 Founded in 1996, Hong Tai was established by brothers led by founder Mr. Jason Ng, inspired by the remarkable legacy of their late father, the renowned Traditional Chinese Medicine physician, Hong Tai. 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